2024 Ford F 150 Price Increase. It’s jumped considerably, as a base xl model now costs $38,565 (including destination), an increase of $2,735 from last year. If you were planning a fully optioned truck for a given trim level, it doesn’t look like the price has increased.

If you were planning a fully optioned truck for a given trim level, it doesn’t look like the price has increased. Gas, hybrid, and ev powertrains.